Photography: Mario Testino
DISHING THE DIRT: Burberry has gone back to nature for spring, with an ad campaign shot on location at Petersham Nurseries, the posh garden center outside London that boasts a restaurant with dirt floors. The campaign, shot in color, breaks in the February issues of magazines including Vanity Fair, Vogue and W in the U.S., and in Esquire, GQ and Harper’s Bazaar in the U.K. The campaign was designed by Burberry creative director Christopher Bailey and shot by Mario Testino. Models Lily Donaldson, Eden Clarke, Alexina Graham and Richard Wyndham slouch and pout alongside actor Alex Pettyfer; musicians George Craig and Sam Beeton; and photographer Emily Hope against a background of greenery. Burberry has focused on outerwear — consistently a big seller — as well as the newly expanded denim and sport collections, jewelry and shoes. The Gardener Bag makes its debut in the campaign. “I wanted the mood to be gentle, relaxed, romantic and about a quiet, beautiful sense of luxury,” said Bailey. “This campaign highlights the spirit of our wonderfully crumpled classics.” — S.C. (WWD)
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